News
Announcements, launches and events from Al-Sarab Group and the brands we represent.
On April 15, 2026, CHERY successfully held its inaugural CHERY Super Hybrid (CSH) Battery Safety Challenge in Malaysia. Through open and transparent testing, the brand showcased to the global market the stability and safety of the CSH hybrid battery. The event was witnessed by government representatives and media professionals from multiple countries. The CSH hybrid battery, fitted to TIGGO 7 PHEV and TIGGO 8 PHEV, remained stable under high-temperature open flame conditions with no fire spread, electrical failure or abnormal deformation, passing the challenge with outstanding results.
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At the AutoChina2026, CHERY officially launched the brand-new "For Family" brand value proposition to the world, and simultaneously announced the core strategic vision of serving 10 million global family users by 2030. Standing at the new starting point of 23 years of global deep cultivation, CHERY has completed the strategic upgrade from a "Global Brand" to a "Global Citizen". With Uncompromising Safety. Now for Everyone, Space Equality, and Technology Equality as the core pillars, supported by the full-system global capabilities, it guards the peace and beauty of global family travel with reliable quality and warm technology, opening a brand-new chapter of high-quality development for the brand's globalization.
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Al Sarab Group is one of Kurdistan Region's most prestigious automotive companies, headquartered in Erbil, Iraq. As the Official Distributor of Chery vehicles in Iraq, we are committed to delivering world-class automotive experiences built on quality, trust, and innovation — serving thousands of customers across Erbil, Sulaymaniyah, and Duhok.
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