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Terms and Conditions

The terms that govern your access to and use of the Al Sarab Group website and the services offered through it.

Last updated: August 2026

Effective Date: April 2026 Last Updated: August 2026


1. Welcome to Al Sarab Group

These Terms and Conditions govern your access to and use of the Al Sarab Group website, as well as any related services, features, or content made available by Al Sarab Group (collectively, the "Services").

By accessing or using our website, you confirm that:

  • You are at least 18 years of age
  • You have read and understood these Terms and Conditions
  • You agree to be legally bound by them

If you do not agree to any part of these terms, please discontinue use of our website immediately.

Al Sarab Group reserves the right to update or modify these Terms and Conditions at any time. Continued use of the website following any changes constitutes your acceptance of the revised terms.


2. Definitions

For the purposes of these Terms and Conditions:

  • "Client", "You", "Your" — the individual or entity accessing this website and agreeing to these Terms and Conditions.
  • "Al Sarab Group", "We", "Us", "Our", "The Company" — Al Sarab Company for Automotive Trading and Commercial Agencies Ltd. and its authorized representatives.
  • "Website" — the Al Sarab Group website at www.alsarabgroup.com and any subdomains.
  • "Services" — all content, features, tools, and functionality available through the website.
  • "Content" — any text, images, graphics, data, software, specifications, pricing, or other materials published on or through the website.
  • "User Content" — any material submitted, posted, or uploaded by users of the website.
  • "Brand Partner" — a vehicle or product manufacturer whose products Al Sarab Group distributes or represents in Iraq.

3. The Website Is Informational

Our website is an information and communication platform. It is not an online store, and no sale is concluded through it.

Specifically:

  • No offer or contract. Vehicle listings, specifications, images, and any indicative prices shown on the website are for general information only and do not constitute a binding offer to sell.
  • Specifications may vary. Vehicle features, trim levels, equipment, and technical specifications are provided by our Brand Partners and are subject to change without notice. Actual vehicles delivered in Iraq may differ from those shown.
  • Images are illustrative. Photographs and renderings may show optional equipment, international-market versions, or colors not available locally.
  • Availability is not guaranteed. Listing a model or part on the website does not guarantee that it is in stock or available at any particular branch.
  • Pricing. Where prices are displayed, they are indicative only, exclude any applicable taxes, fees, registration, insurance, or delivery charges unless stated, and are subject to change without notice.

A binding sale, service agreement, or warranty is created only through a signed contract, invoice, or work order issued at one of our authorized showrooms or service centers.

Please confirm all specifications, availability, and pricing with a member of our team before making any purchase decision.


4. Intellectual Property Rights

Unless otherwise explicitly stated, Al Sarab Group and/or its licensors own all intellectual property rights in the website and its content, including but not limited to text, images, graphics, logos, icons, layout, design, audio, video, and software.

You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the website for your personal, non-commercial purposes, subject to these Terms and Conditions.

4.1 Restrictions

Without prior written permission from Al Sarab Group, you must not:

  • Reproduce, distribute, modify, or create derivative works from any content on this website
  • Use any content for commercial purposes, including resale or republication
  • Use automated tools to copy, index, or extract content beyond ordinary search engine indexing
  • Remove, obscure, or alter any copyright, trademark, or proprietary notice

Any unauthorized use of our intellectual property may result in legal action and the termination of your access to our website.


5. Third-Party Trademarks

Vehicle brand names, model names, logos, and marks displayed on this website — including but not limited to Chery, DFAC, Huanghai, Foton Miler, and Yokohama — are the trademarks and property of their respective owners.

Al Sarab Group displays these marks in its capacity as an authorized distributor or agent in Iraq. Nothing on this website transfers to you any right or license to use those marks.


6. Acceptable Use Policy

By using our website, you agree to use it lawfully, responsibly, and in compliance with all applicable local, national, and international laws and regulations. You agree that you will not:

  • Use the website in any way that causes or may cause harm, disruption, or damage to the website or its users
  • Engage in any form of unauthorized data collection, scraping, or harvesting
  • Attempt to gain unauthorized access to any part of the website or its underlying systems
  • Transmit or upload malicious software, viruses, or any other harmful code
  • Impersonate any person or entity, or misrepresent your affiliation with any person or entity
  • Use the website to send unsolicited communications or spam
  • Engage in any activity that could overburden or impair the website's infrastructure
  • Violate the privacy or rights of any third party
  • Submit false, misleading, or fraudulent information through any form on the website

Al Sarab Group reserves the right to investigate and take appropriate legal action against any violation of this policy.


7. User Content and Comments

Certain areas of our website may allow users to post comments, reviews, or other content ("User Content"). By submitting User Content, you represent and warrant that:

  • You have the legal right to post the content and possess all necessary licenses and consents
  • The content does not infringe any intellectual property rights of any third party
  • The content is not defamatory, libelous, offensive, indecent, or otherwise unlawful
  • The content does not contain personal data of others without their consent
  • The content will not be used to solicit, promote, or advertise any business or unlawful activity

Al Sarab Group does not pre-screen or review User Content before it is published. However, we reserve the right to monitor, edit, or remove any User Content at our sole discretion.

By posting User Content, you grant Al Sarab Group a non-exclusive, royalty-free, perpetual, worldwide license to use, reproduce, modify, adapt, and display such content in connection with our Services.

Al Sarab Group is not responsible or liable for any User Content posted by users. Any views or opinions expressed in User Content are those of the individual authors and do not reflect the views of Al Sarab Group.


8. Inquiries, Bookings, and Requests

Submitting a contact form, quotation request, test-drive request, or service booking through the website:

  • Creates no obligation on Al Sarab Group to accept, fulfill, or respond to the request
  • Does not reserve a vehicle, part, or service appointment until confirmed by our team
  • Is subject to confirmation by phone, email, or in person

You are responsible for the accuracy of the information you submit. Information you provide is handled in accordance with our Privacy Policy.


9. Cookies

Our website uses cookies and similar tracking technologies to enhance your user experience and collect analytical data. By continuing to use our website, you consent to our use of cookies in accordance with our Privacy Policy.

You may manage or disable cookies at any time through your browser settings. Please note that disabling cookies may affect the functionality of certain features of our website.


10. Hyperlinking to Our Website

10.1 Permitted Organizations

The following types of organizations may link to our website without prior written approval:

  • Government agencies and public bodies
  • Search engines and web directories
  • Accredited news organizations
  • Online business directories
  • Accredited educational institutions and professional trade associations

Links must not be misleading or deceptive, must not falsely imply sponsorship or partnership with Al Sarab Group, and must be contextually relevant to the linking website's content.

10.2 Link Requests

Other organizations wishing to link to our website must submit a written request by email to Al Sarab Group. Your request should include:

  • Your full name and organization name
  • Contact information and website URL
  • A list of URLs from which you intend to link
  • A list of pages on our website you wish to link to

We will review all requests and respond within 2 to 3 weeks. Approval is at our sole discretion.

10.3 Removal of Links

Al Sarab Group reserves the right to request the removal of any link to our website at any time and for any reason. If you receive such a request, you agree to remove the link promptly.


11. Inline Frames and Framing

You may not create frames around our web pages or use other techniques that alter the visual presentation or appearance of our website without the prior written approval of Al Sarab Group.


12. Third-Party Websites and Links

Our website may contain links to external third-party websites for your convenience and reference. These links do not constitute an endorsement or recommendation of those websites or their content.

Al Sarab Group has no control over the content, privacy practices, or policies of third-party websites and assumes no responsibility for them. We strongly encourage you to review the terms and privacy policies of any third-party website you visit. Your use of third-party websites is entirely at your own risk.


13. Disclaimer of Warranties

To the maximum extent permitted by applicable law, Al Sarab Group provides this website and all of its content "as is" and "as available," without any representations or warranties of any kind, whether express or implied.

Specifically, we do not warrant:

  • That the website will be error-free, uninterrupted, or free of viruses or harmful components
  • That the content on the website is accurate, complete, current, or suitable for any particular purpose
  • That vehicle specifications, prices, images, or availability shown are accurate or current
  • That defects in the website will be corrected
  • That the website will meet your specific requirements or expectations

Nothing in these Terms and Conditions shall exclude or limit our liability for death or personal injury resulting from negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.


14. Vehicle Warranty and After-Sales Services

Any warranty covering a vehicle, part, or accessory is provided under the terms of the relevant manufacturer's warranty and the sales or service documentation issued to you at the point of purchase. It is not governed by these Terms and Conditions.

Warranty coverage, exclusions, and claim procedures are set out in the warranty booklet or service contract supplied with your vehicle. Nothing published on this website extends, modifies, or replaces those terms.

For warranty or after-sales support, please contact your nearest Al Sarab Group authorized service center.


15. Limitation of Liability

To the fullest extent permitted by law, Al Sarab Group shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or in connection with your use of, or inability to use, this website or its content. This includes, but is not limited to, loss of profits, loss of data, loss of goodwill, or any other intangible losses.

We are also not liable for any decision you make in reliance on information published on the website without confirming it with our team, as described in Section 3.

Where the website and its services are provided free of charge, Al Sarab Group shall not be liable for any loss or damage of any nature, except where such loss arises from our gross negligence or willful misconduct.


16. Indemnification

You agree to indemnify, defend, and hold harmless Al Sarab Group, its directors, officers, employees, agents, and partners from and against any claims, liabilities, damages, losses, and expenses — including reasonable legal fees — arising from or related to:

  • Your use of or access to the website
  • Your violation of these Terms and Conditions
  • Your violation of any third-party rights, including intellectual property or privacy rights
  • Any User Content you submit or post on the website

17. Force Majeure

Al Sarab Group shall not be held liable for any failure or delay in performance caused by circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, war, civil unrest, terrorism, government action, import or customs restrictions, supply chain disruption, power or telecommunications failure, cyberattack, or epidemic.


18. Governing Law and Jurisdiction

These Terms and Conditions shall be governed by and construed in accordance with the laws of the Republic of Iraq, without regard to its conflict of law provisions. Any disputes arising out of or in connection with these terms shall be subject to the exclusive jurisdiction of the competent courts in [Erbil, Kurdistan Region, Iraq].

If you are accessing our website from another jurisdiction, you are responsible for compliance with all applicable local laws.


19. Language

This website and these Terms and Conditions are published in English, Kurdish, and Arabic. We work to keep all versions consistent.

In the event of any discrepancy, ambiguity, or conflict between the language versions, the English version shall prevail for the purposes of interpretation.


20. Modifications to Terms

Al Sarab Group reserves the right to revise, amend, or replace these Terms and Conditions at any time, at our sole discretion. Any changes will become effective immediately upon publication on the website, and the "Last Updated" date will be revised accordingly.

It is your responsibility to review these Terms and Conditions periodically. Your continued use of our website following any modifications constitutes your acceptance of the updated terms.


21. Termination of Access

Al Sarab Group reserves the right to suspend or terminate your access to the website at any time, without notice, for conduct that we believe violates these Terms and Conditions or is otherwise harmful to other users, third parties, or our business interests.

Sections that by their nature should survive termination — including Intellectual Property, Disclaimer of Warranties, Limitation of Liability, Indemnification, and Governing Law — shall continue to apply.


22. Severability

If any provision of these Terms and Conditions is found to be invalid, unlawful, or unenforceable under applicable law, such provision shall be deemed severed to the extent necessary, and the remaining provisions shall continue in full force and effect.


23. No Waiver and Assignment

Our failure to enforce any provision of these Terms and Conditions shall not be construed as a waiver of that provision or of our right to enforce it later.

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. Al Sarab Group may assign its rights and obligations to any affiliate or successor entity without restriction.


24. Entire Agreement

These Terms and Conditions, together with our Privacy Policy and any other legal notices or agreements published by Al Sarab Group on the website, constitute the entire agreement between you and Al Sarab Group regarding your use of the website and supersede all prior agreements, representations, and understandings.


25. Contact Information

If you have any questions, concerns, or requests regarding these Terms and Conditions, please contact us:

Al Sarab Group Al Sarab Company for Automotive Trading and Commercial Agencies Ltd.

  • Website: www.alsarabgroup.com
  • Email: info@alsarabgroup.com
  • Phone: 6311
  • Address: 100 Meter Road, Makhmour Crossroad - Al-Sarab Auto Company, Erbil, Kurdistan Region, Iraq.
  • Address: Karrada - Near Kahramana Square - Tariq Bin Ziyad Street - Al-Sarab Auto Company, Baghdad, Iraq.

We are committed to addressing your inquiries promptly and transparently.


© 2026 Al Sarab Group. All Rights Reserved.