Our Brands
WHO WE ARE
A trusted name in Iraqi mobility
Al-Sarab Group is a leading multi-brand automotive distributor in Iraq, delivering an expanding range of vehicles alongside dependable after-sales service. We build lasting relationships with our partners and customers through innovation, integrity and a commitment to doing things properly.
6
Brands represented
10,000+
Clients Across Iraq
10+
Years of Trust
25
Showrooms & Service Centers
A clear vision, with our people as our strength
About Al-Sarab Group
Service & Spare Parts
Latest News
Announcements, launches and events from Al-Sarab Group and the brands we represent.
NewsChery Al-Sarab Participates in Chinese Automotive Brands Seminar at the University of Sulaimani
SULAIMANIYAH — In an effort to strengthen trade relations and foster industrial exchange, the CEO of Al-Sarab, the official distributor of Chery in Iraq, participated in a specialized seminar on Chinese automotive brands held at the Department of Chinese Studies at the University of Sulaimani, organized in collaboration with the Consulate General of the People’s Republic of China.
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AnnouncementOpen Flame Trial! CHERY CSH Hybrid Battery Safety Challenge in Malaysia Completed Successfully
On April 15, 2026, CHERY successfully held its inaugural CHERY Super Hybrid (CSH) Battery Safety Challenge in Malaysia. Through open and transparent testing, the brand showcased to the global market the stability and safety of the CSH hybrid battery. The event was witnessed by government representatives and media professionals from multiple countries. The CSH hybrid battery, fitted to TIGGO 7 PHEV and TIGGO 8 PHEV, remained stable under high-temperature open flame conditions with no fire spread, electrical failure or abnormal deformation, passing the challenge with outstanding results.
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AnnouncementFor Family, Towards a Better Future! CHERY's New Value Proposition Makes Global Debut at AutoChina2026
At the AutoChina2026, CHERY officially launched the brand-new "For Family" brand value proposition to the world, and simultaneously announced the core strategic vision of serving 10 million global family users by 2030. Standing at the new starting point of 23 years of global deep cultivation, CHERY has completed the strategic upgrade from a "Global Brand" to a "Global Citizen". With Uncompromising Safety. Now for Everyone, Space Equality, and Technology Equality as the core pillars, supported by the full-system global capabilities, it guards the peace and beauty of global family travel with reliable quality and warm technology, opening a brand-new chapter of high-quality development for the brand's globalization.
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AnnouncementWelcome to Al Sarab Group — The Official Distributor of Chery in Iraq
Al Sarab Group is one of Kurdistan Region's most prestigious automotive companies, headquartered in Erbil, Iraq. As the Official Distributor of Chery vehicles in Iraq, we are committed to delivering world-class automotive experiences built on quality, trust, and innovation — serving thousands of customers across Erbil, Sulaymaniyah, and Duhok.
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NewsAl Sarab Group Expands Premium Automotive Services Across Iraq
Al Sarab Auto continues to grow, bringing world-class brands like Chery and Dfac to drivers in Erbil, Baghdad, and beyond with unmatched after-sales care.
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Explore Our Brands
NBR Agency
Learn more: NBR Agency
Yokohama Motor Oil & Batteries
Learn more: Yokohama Motor Oil & BatteriesLet's talk about your next vehicle
Our team in Erbil, Baghdad, Sulaymaniyah and Duhok is ready to help you choose, service and look after your car.